NEW YORK: Prismira, a newly formed stakeholder research firm, has developed a new internet-based IR technique designed to track the sentiments of a company's investors.
One of the firm's main product offerings is called QuickTakes, an internet-based IR polling service designed to gauge investor sentiment before and after important company events and announcements, such as earnings releases.
Using an e-mail service, the company will attempt to offer clients a quick read on investor sentiment and expectations before an announcement. Prismira will then conduct a similar poll after the announcement to gauge immediate reaction.
QuickTakes is not unlike so-called investor-perception studies that many IR firms use to gauge investor sentiment. However, Prismira says that because theirs is an internet-based product as opposed to the more traditional phone-based method, it's executed more quickly and cost-effectively than most other perception studies.
"We can often compile results in a week, which is a much shorter time frame," explained Prismira cofounder Lev Janashvili. "And because we use the internet, it is much less
The product was born out of a trial with the firm's first client, technology company Network Associates, which has used the product in recent quarters.