NEW YORK: Gemstar-TV Guide has named Christine Levesque EVP for communication, marketing, and government affairs.
Levesque, now SVP for communication and marketing at Rainbow Media Holdings, will oversee media relations, brand management, and other functions for the company.
"The opportunity is to reestablish TV Guide as a standard, as the premier destination for everything about television," she said. "TV Guide continues to have the authority and credibility as the voice on what to watch, and leveraging that credibility is going to be the opportunity."
Gemstar-TV Guide was forced to restate its earnings earlier this year. The company reviewed its practices, and eventually named a new CFO.
Levesque will start on June 4, and plans to fill vacancies in media relations.