FEMA seeking PR firm to push flood insurance policies

WASHINGTON: The Federal Emergency Management Agency (FEMA) is looking for a firm to conduct a five-year, $12 million to $15 million annual integrated campaign to encourage more Americans to participate in its National Flood Insurance Program (NFIP).

WASHINGTON: The Federal Emergency Management Agency (FEMA) is looking for a firm to conduct a five-year, $12 million to $15 million annual integrated campaign to encourage more Americans to participate in its National Flood Insurance Program (NFIP).

The NFIP was established by Congress in 1968 to make flood insurance available to residents of communities following US guidelines to reduce flood damage. Such policies are underwritten by the federal government, making them less risky to insurance companies and more easily attainable by homeowners.

More than 4.3 million people across the US already participate in the program, accounting for more than $600 million worth of flood insurance. But FEMA, now part of the Department of Homeland Security, wants to increase purchases of such policies by 5% within 18 months. The plan seeks to maintain that rate of growth for all five years of the campaign.

Quotations are due June 30. Oral presentations will follow within two weeks of that date.

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