BOOK REVIEW: A solid guide to get from Good to Great

Good to Great is a must-read for all business-school students, new hires, and aspiring leaders.

Good to Great is a must-read for all business-school students, new hires, and aspiring leaders.

Jim Collins distills into a user-friendly form the ingredients required to achieve "greatness" in a company. Based on specific criteria, he highlights companies that achieved extraordinary results and compared their choices to those of close competitors. Collins doesn't assert that it is easy to do. The first line is telling: "Good is the enemy of great." People settle for "good," instead of pushing themselves and their colleagues for "exceptional." Collins uncovers many unconventional findings. For example, leadership at great companies is often a blend of personal humility and professional will. These firms also tend to hire the right people, then find a spot for them. This book isn't focused on the "old economy," "new economy," or any specific type of organization. It's simply about attaining sustained results and leadership in most any organization. ----- Title Good to Great: Why Some Companies Make the Leap... and Others Don't Author Jim Collins Publisher Harper Collins Publishers, 300 pages Reviewed by Joan Michelson, President/CEO of Michelson/ Cooper Marketing

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