NEW YORK: In response to what Laura Schoen, global healthcare president of Weber Shandwick, calls the "more unpredictable" nature of crises, WS has formed a global crisis-response team. Led by Schoen, the group will incorporate expertise from the firm's crisis, health, public affairs, and government relations arms.
Micho Spring, chairwoman of the US corporate practice, Sheila Tate, vice chairman of Powell Tate, Andrew Pirie, MD in Singapore, and Liz Margles, SVP in Toronto, make up the team. Globally, Schoen said there are "more than a dozen" staffers contributing to the crisis work.
Schoen cited WS' work for clients affected by 9-11, bioterror, SARS, and mad cow disease as support for the team's creation.
"The issues clients face today have unlimited potential," said Schoen. "The range of expertise needed and the number of constituencies is broader than ever."
WS has also formed an external team of thought leaders, regulatory experts, and health- group and government contacts.