News Briefs

WATERTOWN, MA: MediaMap has added information about weblogs and their authors to its media directory. Contact details and information on how best to communicate with the accredited journalists will be available through the company's MediaMap Performa and Online applications.

LOS ANGELES: New Line EVP of corporate affairs Mary Donovan has announced she will leave the studio at the end of July. No replacement has been announced.

BALTIMORE: Eisner, Petrou and Associates (EPA), has acquired two new clients, Clear Channel Entertainment and MEDEX. Clear Channel selected EPA after a six-firm review, and hired the agency to provide PR counsel for the company's "rebirth" of the Hippodrome Theater in Baltimore. For MEDEX, EPA will position new product offerings and develop a global media strategy.

WASHINGTON: Shelley Hymes, ex-director of the Office of the 21st Century Workforce at the Department of Labor, has joined as a director in Burson-Marsteller's public affairs practice. Hymes has also served as communications director at the New River Media Group, press secretary for chairman Michael J. Boskin at the White House Council of Economic Advisers, and special assistant to Jack Kemp at the US Department of Housing and Urban Development.

CHICAGO: Paige Dorman has joined CKPR's Chicago office in a newly created position, associate director and VP. She'll oversee agency PR work for AirTran Airways and will work on new business development. Dorman had worked for CKPR previously, before leaving last year to work for Weber Shandwick in Chicago.

NEW YORK: Cindy Riccio has been appointed as director of communications for Matrix, USA. Matrix is a division of L'Oreal USA's Professional Products division. Previously, Riccio was the PR director for Sara Lee Hosiery, supervising the marketing and communications programs for Hanes Hosiery, L'eggs, Donna Karan, and DKNY hosiery.

SAN FRANCISCO: The Doctor's Company, a doctors-owned medical malpractice insurance company, has selected Peppercom as its AOR to help strengthen its national brand recognition and thought-leadership position among doctors, legislators, and other stakeholders.

WASHINGTON: The National Federation of Independent Business (NFIB), the nation's largest small-business advocacy group, has promoted Susan Ridge, director of the NFIB Education Foundation, to VP of communications. She will oversee the internal, member, and media communications of the 600,000-member association.

BEAR CREEK, WI: Great Lakes Kraut has retained the Goltz Seering Agency to handle PR, along with ad and promotional efforts. The sauerkraut maker recently went through a change in ownership. It markets sauerkraut under the Krrrrisp Kraut and Silver Floss brands.

NEW YORK: People's Revolution has been selected as the new PR firm for the Soho and Tribeca Grand Hotels, as both properties undergo substantial renovations. The Tribeca Grand will debut a newly renovated lounge and a VIP eatery this summer, while the Soho Grand is set to unveil a renovated penthouse floor, which will open in early 2004. People's Revolution will work with Grand Hospitality on brand identity efforts.

WASHINGTON: Qorvis Communications is expanding its tech practice with the launch of StreetBuzz, a service that leverages the firm's grassroots capabilities to introduce tech products at the local level before their national debut. "We want to take tech companies to customers and opinion shapers first," said partner Doug Poretz.

CORRECTION: A table listing Los Angeles PR agencies that was included in our May 26 LA Regional Forum article should have included JMPR Public Relations, and Agnes Huff Communications Group.

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