Cincinnati groups team up to portray city as a center for the arts

Cincinnati: Three local organizations are working together to promote Cincinnati's image as an arts and architectural center.

Cincinnati: Three local organizations are working together to promote Cincinnati's image as an arts and architectural center.

The joint media relations effort is tied to last weekend's opening of a new facility for the Contemporary Arts Center. The center has been working with New York-based Resnicow Schroeder Associates to drum up media interest in its new building designed by avant-garde architect Zaha Hadid. It planned a series of media events for its May 31 opening.

With 45 journalists expected for weekend events, other city organizations decided to work with the center to promote the area. An architectural tour was created for media the day before the center opened.

"We want people to think differently about Cincinnati. There's a lot here worth exploring," said Mary Stagaman, assistant VP for community relations at the University of Cincinnati, which is working with the center.

The Greater Cincinnati Chamber of Commerce is also getting involved, letting visiting journalists know about the $3 billion in new riverfront construction going on in the region. "As long as we have The New York Times and The Wall Street Journal in town, we saw this as a great opportunity to promote the area," said Neil Hensley, senior director of economic development at the chamber.

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