BOOK REVIEW: A networking neophyte's best friend

This helpful book is full of handy networking tips suitable for the aspiring PR pro. For example, it helps you to decide where to network, as well as what types of situations to avoid. Moreover, it provides qualifiers that make it possible to determine when to clear your calendar for an event and when it's OK to skip one.

This helpful book is full of handy networking tips suitable for the aspiring PR pro. For example, it helps you to decide where to network, as well as what types of situations to avoid. Moreover, it provides qualifiers that make it possible to determine when to clear your calendar for an event and when it's OK to skip one.

The book also offers insights on how to prepare for a networking event to maximize the opportunity. The author also covers the key topic of the constructive follow-up, and explores the age-old question - when does persistence evolve into stalking? I was particularly intrigued to read that there are proven exercises that can help almost anyone overcome their shyness and walk into a room with purpose and conviction. Darling succeeds in writing a book that is both entertaining and exceptionally informative. It's a must-read for PR pros who seek actionable advice on how to improve their network-ability. Title The Networking Survival Guide: Get the Success You Want By Tapping Into the People You Know Author Diane Darling Publisher McGraw-Hill Trade, 224 pages Reviewed by Rob Levinson, President of RL Strategies

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