ARLINGTON, VA: Australian IT security firm Tenix Datagate is hoping to make a name for itself in the crowded US IT security market, and has tapped Lewis PR to lead the charge. The agency will develop PR and media relations campaigns to build the company's brand presence in the US, and highlight its products and services.
"We have a large educational effort to undertake," said Peter Croft, executive GM at Tenix Datagate. "Lewis will assist greatly in researching the key market influencers who will drive adoption of the Datagate security methodology.
"The level of information assurance provided by the Tenix Datagate product extends way beyond that available in standard security technologies, commercial or military," Croft added. "There is market skepticism that the Datagate products can actually perform as advertised, so we have a significant job in evolving end-user understanding that absolute security is possible, and that a new standard has been established."
Lewis PR will educate analysts and security media on the value that Tenix Datagate brings to the IT security sector.