LOS ANGELES: Intermedia, a film development, financing, and production company, has hired Dennis Higgins as SVP of corporate communications and publicity.
He is charged with overseeing corporate branding, as well as liaising with film distributors
for movie publicity.
Currently, Intermedia is readying for the release of Terminator 3: Rise of the Machines, which will be distributed by Warner Bros. in the United States. The $175 million Schwarzenegger sequel is said to be the most expensive film ever made outside of a studio, and will receive a major publicity push before its July release.
Higgins will also help with the corporate positioning of Inter-media's German parent company, Internationalmedia, which is publicly traded on the German stock exchange.
Higgins was most recently Miramax Films' SVP of publicity. Prior to that, he held the same role at Columbia Pictures.