TORONTO: Cohn & Wolfe (C&W) has acquired Canadian agency ETC Communications, which will be integrated with C&W's Toronto office.
The new organization will operate under the C&W name, and will service clients in the financial, healthcare, tech, and consumer-product sectors.
"While we were offered several opportunities to merge our team with other PR firms, C&W made the most sense," said ETC founder Eileen Tobey, who will assume an SVP position in the new organization.
She will report to Carol Panasiuk, EVP and GM of C&W Canada.
"ETC is a perfect fit with C&W from a values point of view," Panasiuk said. "Over
the last 13 years, ETC has established a strong and loyal client base."
C&W's presence in Canada is on an affiliate basis through National Public Relations.