BOOK REVIEW: Full Frontal PR knows how to build buzz

Full Frontal PR gives the reader an up-front look at PR, as well as tips on how to create a buzz about you, your business, or your product.

Full Frontal PR gives the reader an up-front look at PR, as well as tips on how to create a buzz about you, your business, or your product.

Laermer and Prichinello's writing is witty, fun, edgy, and leads the reader to a point that many of us forgot exists or never get to. They talk about how even word of mouth can get people talking about you, your company, or your product. They offer simple yet "on-point" examples to illustrate key points. One quote in particular sums up what we should believe: "The real key to building exposure is the simple truth: Darn it, be the best at what you do." In other words, work hard and kick butt. The writers also emphasize how key words and phrases can stick with you forever, so be careful of what you say. As an example, they used quotes from Presidents Nixon ("I am not a _____") and Clinton ("I did not have ___ with that woman"). In all, Full Frontal PR is an entertaining read that will prove valuable to most PR pros. Title Full Frontal PR Author Richard Laermer with Michael Prichinello Publisher Bloomberg Press, 221 pages Reviewed by John J. Bailey, president of John Bailey & Associates

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