NEW YORK: In partnership with the Jeffrey Modell Foundation, the Ad Council has launched a national campaign to generate awareness and encourage early diagnosis of primary immunodeficiency (PI).
The effort is centered on print, broadcast, and radio PSAs that illustrate that recurring or chronic illness is a warning sign of PI. The PSAs direct people to the foundation's website and hotline. There, visitors and callers can find 10 warning signs of PI, as well as information on support groups and seeing a physician.
Healthcare, parenting, and family reporters are the primary target audience for PSA distribution, according to Ellyn Fisher, manager or corporate communications for the Ad Council.
"We are trying to reach as much general awareness as possible because early detection is so important," she said.
A VNR showing the PSAs was also created, garnering more than 100 stories in five days.