NEW YORK: Hill & Knowlton has formed a corporate social responsibility (CSR) group that will report to its worldwide corporate practice. Global chief client officer and president Harlan Teller heads the firm's corporate practice.
The CSR unit will attempt to focus on providing strategic counsel and communications support to CSR programs in areas including public outreach, internal communications, financial communications, community investment, public affairs, and environmental and CSR reporting.
The team of regional CSR specialists will be headed by Hope Ewing in Asia Pacific; Boyd Neil in Canada; Philippe Blanchard and James Hunt in Europe, the Middle East, and Africa; Ana Gilligan in Latin America; and Eric Borsum in the US.
"It is no longer enough to understand corporate social responsibility in the context of one country," explained Borsum, who is CSR leader for H&K in the US. "Social responsibility means something different in each country in which a company does business, and it is of paramount importance to be able to anticipate and respond to those cultural and geopolitical differences in crafting effective CSR programs."