Henkel KgaA picks Peppercom as AOR for North America

New York: Henkel KgaA, a German maker of everything from adhesives to personal-care products, has hired Peppercom as its North American AOR.

New York: Henkel KgaA, a German maker of everything from adhesives to personal-care products, has hired Peppercom as its North American AOR.

Peppercom is assigning six staffers in its New York, San Francisco, and London offices to the account, with New York serving as the lead office, said Steve Cody, Peppercom managing partner and cofounder.

Henkel has five business units in the US that produce industrial and engineering adhesives, surface technologies, cosmetics, and consumer adhesives. Henkel had worldwide sales of ?2.4 billion in Q1, but it is not well known in the US. "We're really starting with a blank slate," said Cody. "Our mission is really b-to-b with their key customers in industrial and specialty chemicals."

The firm will implement a crisis program for Henkel's North American business units and media relations, and will handle the 50th anniversary of Henkel's Loctite brand of adhesives.

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