BOOK REVIEW: DC PR pros must go through Spin Cycle

When he was Speaker of the House, Newt Gingrich would hand newly elected GOP members a stack of books on history and politics. If someone were to do the same for Washington's PR and press corps, Spin Cycle would be in there.

When he was Speaker of the House, Newt Gingrich would hand newly elected GOP members a stack of books on history and politics. If someone were to do the same for Washington's PR and press corps, Spin Cycle would be in there.

In this 1998 bestseller, Kurtz explores the inner workings of then-President Clinton's press office, exposing a process governed by egos and vendettas as often as policy or public interest. He relishes the irony of a Baby Boomer President who can't get along with the media, exhaustively recounting every arrogant misstep down the road to impeachment. Press secretaries resort to intimidation in order to kill stories, reporters use misleading headlines to throw elbows, Clinton loses his temper at every turn, and everyone breaks the rules just enough not to get tossed out of the game. It's media relations played by pro hockey rules. The worst thing a young DC PR pro could do is use Spin Cycle as a training manual. The second worst thing would be to ignore it. Title Spin Cycle: How the White House and the Media Manipulate the News Author Howard Kurtz Publisher Touchstone, 368 pages

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