NEW YORK: Former US Vice Presidential candidate Geraldine Ferraro joined Global Consulting Group last month, a Huntsworth Group subsidiary, as EVP and public affairs practice head. Ferraro, who was formerly president of management consultancy G&L Strategies, was the Democratic candidate for Vice President in the 1984 US Presidential election.
LOS ANGELES: Key3Media, the hi-tech trade-show company responsible for Comdex, Networld & Interop, and other shows, has changed its name to Medialive International. The name change is part of the company's rebranding efforts as it emerges from Chapter 11 and deals with a hi-tech downturn that has hurt attendance at hi-tech events, particularly Comdex. The company will also move its headquarters from Los Angeles to San Francisco later this year.
NEW YORK: VisitScotland, the Scottish Tourist Board, has chosen Laura Davidson Public Relations (LDPR) as its North American media relations agency. In addition to proactive media efforts, LDPR will organize and host press trips, arrange individual visits for journalists, act as the news bureau for journalists' inquiries, and represent VisitScotland at industry events in the US and Canada.
BELLEVUE, WA: Captaris, which develops business-information delivery technology, has picked Brodeur Worldwide as its new global AOR. Brodeur will develop branding, positioning, and communications initiatives to help build awareness of Captaris as a market leader.
ATLANTA: Duffey Communications has added InComm to its portfolio of consumer accounts. InComm is one of the nation's largest prepaid phone services companies, providing wireless and long-distance products to retailers including Target, Wal-Mart, and Kroger.
NEW YORK: Hill & Knowlton has named John Quick director of its New York healthcare and pharmaceutical practice. Prior to joining, Quick was a GM in Euro RSCG Life NRP's New York office, where he led the healthcare marketing communications group. Before that, he was with Ogilvy for nine years.
FORT WORTH, TX: Tracy Syler-Doctson has been promoted to director of communications for Texas Christian University. She replaces Kelli Horst, who is moving out of state. Syler-Doctson handles media relations and communications planning for the university.
NAPA, CA: Specialty pharmaceutical company Dey has teamed up with Feinstein Kean Healthcare to launch a patient-education campaign in support of its EpiPen brand. The EpiPen epinephrine auto-injector is a prescription treatment for anaphylaxis, a potentially
life-threatening allergic reaction. The integrated
marketing initiative will also include Dey's first direct-to-consumer advertising campaign.
Boston, MA: The Combined Jewish Philanthropies (CJP) of Greater Boston, the oldest federated charity in the US, representing nearly 250,000 people and more than 200 agencies, has hired Regan Communications Group to enhance its public relations and media outreach. Regan will be publicizing events organized by the 10 major agencies in the CJP.
NEW YORK: Euro RSCG Middleberg has assumed management for the PR operations of Chicago-based integrated marketing agency Euro RSCG Tatham Partners. Aaron Kwitten, president of Euro RSCG Middleberg, will serve as president of the new group.
WALNUT CREEK, CA: SR Marketing has signed Goldberger Doll, an 87-year-old doll company based in New York, for a host of PR and marketing services. The agency has also hired Mario Flores as a Hispanic PR specialist to manage new business for SR Marketing's toy and family-entertainment clients. Flores was previously the Hispanic-market PR manager for McDonald's.