NEWS BRIEF: Key3Media changes its name to Medialive International

LOS ANGELES: Key3Media, the hi-tech trade-show company responsible for Comdex, Networld & Interop, and other shows, has changed its name to Medialive International. The name change is part of the company's rebranding efforts as it emerges from Chapter 11 and deals with a hi-tech downturn that has hurt attendance at hi-tech events, particularly Comdex. The company will also move its headquarters from Los Angeles to San Francisco later this year.

LOS ANGELES: Key3Media, the hi-tech trade-show company responsible for Comdex, Networld & Interop, and other shows, has changed its name to Medialive International. The name change is part of the company's rebranding efforts as it emerges from Chapter 11 and deals with a hi-tech downturn that has hurt attendance at hi-tech events, particularly Comdex. The company will also move its headquarters from Los Angeles to San Francisco later this year.

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