NEWS BRIEF: Dey teams up with Feinstein Kean Healthcare

NAPA, CA: Specialty pharmaceutical company Dey has teamed up with Feinstein Kean Healthcare to launch a patient-education campaign in support of its EpiPen brand. The EpiPen epinephrine auto-injector is a prescription treatment for anaphylaxis, a potentially life-threatening allergic reaction. The integrated marketing initiative will also include Dey's first direct-to-consumer advertising campaign.

NAPA, CA: Specialty pharmaceutical company Dey has teamed up with Feinstein Kean Healthcare to launch a patient-education campaign in support of its EpiPen brand. The EpiPen epinephrine auto-injector is a prescription treatment for anaphylaxis, a potentially life-threatening allergic reaction. The integrated marketing initiative will also include Dey's first direct-to-consumer advertising campaign.

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