GYMR hired to run PR for Ad Council's healthy living push

NEW YORK: The Ad Council, in partnership with the Department of Health and Human Services, has awarded a $125,000, six-month account to GYMR.

NEW YORK: The Ad Council, in partnership with the Department of Health and Human Services, has awarded a $125,000, six-month account to GYMR.

The Washington, DC-based firm will handle a national PR campaign designed to promote healthier lifestyles.

Centered on a series of PSAs created pro bono by McCann-Erickson, the initiative is reflective of the Ad Council's "on-going plan to expand communications efforts," said Paula Veale, EVP for the nonprofit.

Healthy Lifestyles, as the campaign has been named, will focus on fitness, nutrition, and disease prevention - specifically type II diabetes. Obesity prevention will be a key component.

The effort will be multitargeted, but Patrick McCabe, partner at GYMR, noted concentrated outreach among Hispanic and African-American audiences, which tend to have higher diabetes and obesity rates.

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