LOS ANGELES: Despite the settling last week of a lawsuit brought by director Spike Lee, Viacom-owned station The New TNN will not immediately relaunch as Spike TV.
"We have not targeted an actual date," said head of communications for The New TNN Robert Pini. "It's still new and fresh to us, and we will be having meetings about it next week."
Pini said that the rebranding effort started last month would continue to focus on the channel's content, as well as its identity as "the network for men." The name change will come in the near future, but TNN has not decided on whether it will have a big launch or a quieter effort.
The channel had planned on a name change in June, but was delayed when auteur Spike Lee filed a lawsuit claiming that the new moniker unfairly associated itself with him. That suit was dropped last week, with Lee citing First Amendment concerns should he proceed.
The lawsuit received widespread coverage, leading some branding experts to say it actually helped raise the profile of the cable network.