Washington: Publicis Dialog has hired a noted figure in the food and nutrition sector to head up two of its food-industry operations.
Lisa Kelly, formerly director of public health for the International Food Information Council, a food-industry communications organization, is joining Publicis as director of its food commodities group. She will also be director of the firm?s Nutrition Marketing Research Institute, a think tank formed earlier this year to look at key issues in food and nutrition.
Kelly ?has really been the point person for the food industry on all its hottest issues,? said Steve Bryant, Publicis? chief creative officer and president of the agency?s Seattle office. ?She?s really been at the epicenter. She is a pragmatist, she is a scientist, and a trained public-health official. She knows how to frame messages in a way that?s practical.?
Kelly said she sees Publicis? nutrition research institute as helping clients ?understand consumer mindsets, and use that for the benefit of clients.?
The institute will issue its first study within a month, looking at news coverage of the obesity issue, said Bryant. Next year, it hopes to do a major consumer study. Bryant had been heading the institute until hiring Kelly after a two-month search.
Kelly was director of public health at the information council for six years. Prior to her time there, she had been a nutrition communications consultant for such groups as the United Soybean Board (a Publicis client), the American Dietetic Association, and AARP. She?s also a registered dietitian.
Kelly has worked in Washington, DC for 10 years, and will remain there in her new role with Publicis. ?My being part of the scene here will ultimately be beneficial to clients,? she said.
Publicis? commodity group works with such clients as the Cranberry Marketing Committee, The Hazelnut Council, and ZESPRI, a group that represents New Zealand kiwi fruit.