SAN FRANCISCO: Applied Communications has signed Genentech and Proofpoint as new clients. Genentech is using Applied for corporate and product research to develop a better understanding of how the media perceives the company, particularly against competitors and within the overall biotechnology industry. This is Applied's first major biotech client. The agency was also named AOR for Proofpoint, which develops enterprise software to deal with spam and viruses.

SEATTLE: Pacific Medical Centers has retained APCO Worldwide to provide public affairs and communications services. APCO will help the healthcare provider with media relations, government relations, and public outreach. Pacific Medical Centers is currently transitioning from being managed by a government board to being a private, nonprofit organization.

Troy, MI: The Motor Parts Federal Credit Union has picked Bianchi Public Relations to handle public relations and media relations support. The credit union had more than 15,000 members and assets of $116 million at the end of last year.

MOUNTAIN VIEW, CA: Edelman's Silicon Valley office has added four new technology clients: Eton, which develops, designs, and manufactures electronics; GRIC Communications, which provides internet-based mobile office communications services; Landmark Networks, which develops products to improve the building and management of wireless LAN networks; and PriceGrabber, a free online shopping guide.

SANTA CLARA, CA: McGrath/Power PR has named Siobhan MacDermott as a client-services director. As a member of the management team, MacDermott will focus on client management, program implementation, and business development. Previously, MacDermott was a director at Neale-May & Partners.

GLENEDEN BEACH, OR: The four-star Salishan Lodge & Golf Resort has chosen Leopold Ketel & Partners to help create a new seasonal marketing and PR campaign. The agency will work with the resort's new owners to develop a campaign that will show the resort's commitment to luxury while making guests feel at home.

REDWOOD CITY, CA: David Benton has joined Menlo Worldwide as director of corporate communications. He will manage all global PR for Menlo, which develops supply-chain management services. Benton was formerly senior director of PR at Aspect Communications.

HAMDEN, CT: Dallas-based Michael A. Burns & Associates has hired corporate PR veteran Robert Harwood to open a New York-area office. Harwood most recently worked as an SVP for The Strickland Group consulting firm, but previously held executive positions at Crompton, Wackenhut, and Grumman. Burns plans to move the office to Manhattan by year's end.

DALLAS: Golin/Harris International has won a competitive pitch for Verizon Wireless' Central Texas regional account. Serving as AOR, Golin's Dallas office will provide corporate and employee communications, as well as consumer media relations for Verizon Wireless from Fort Worth South to Laredo, and East to Shreveport, LA, said Texas MD Gary Rudnick.

WASHINGTON: Michael Schick, director of communications at the US Chamber Institute for Legal Reform since 2001, has joined Goddard Claussen Porter Novelli as an SVP. Schick was previously COO of Justice Fellowship, the public-policy arm of Prison Fellowship Ministries.

New York: The Susan Magrino Agency has become agency of record for chef Rocco DiSpirito and his company, Spirit Media. The celebrity chef has appeared on the Food Network, ABC, and NBC.

Arlington Heights, IL: Tech Image has picked up three new clients: Logic Tools, a software developer; InfoPower Systems, an application development company; and WDI, the IT division of Brunswick New Technologies.

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