NEW YORK: After months of consistent and diligent campaigning by the Gay and Lesbian Alliance Against Defamation (GLAAD), MSNBC has cancelled its controversial talk show, Savage Nation.
The decision came after the show's host, Michael Savage, made derogatory comments about a self-identified gay caller during a July 5 airing.
In February, GLAAD began an effort in protest of MSNBC's decision to grant Savage, a former San Francisco radio broadcaster famous for making discriminatory remarks against minority groups, a weekly television talk show.
The advocacy group urged people to write letters asking the network to reconsider its decision. Media critics, minority group outlets, and trade publications were also contacted by GLAAD to help garner coverage to support ousting Savage.
"We were left with little resort except to go to the media to keep the issue in the news," explained Cathy Renna, news media director for GLAAD. She added, "Even when it wasn't making headlines, we stayed on top of things by monitoring the show's advertising."
Per GLAAD's encouragement, most national advertisers had withdrawn their support from Savage Nation prior to its cancellation. The majority of ad time was being filled with NBC promotions and PSAs.
Renna said that the cable news channel was in a "struggle with its identity." MSNBC did not return PRWeek's calls seeking comment.