CARSON, CA: Leiner Health Products, maker of private-label pharmaceuticals and vitamins, has lured Crystal Wright from the National Association of Chain Drug Stores (NACDS) to establish its first internal PR department. Corrie Allen, also from the NACDS, is joining the former VP of communications in the endeavor.
"I want to generate awareness for the Leiner brand," said Wright, "but also to establish the company as a recognized player in the government's efforts to reduce healthcare costs."
Wright will head the two-person department from Washington, DC, and report directly to Leiner president Gale Benusussen, who is based at the company's West Coast headquarters.
Leiner has worked with FisherHealth in the past, but currently does not retain any
Prior to joining the NACDS in 2001, Wright worked in Fleishman-Hillard's healthcare practice for three years.