JAKARTA, INDONESIA: Pertamina, Indonesia's state-owned oil company, has hired Ruder Finn to develop and implement an international corporate communications program.
The New York-based agency expects its offices in the region to help service the account. The budget is in the "mid-six-figure range," according to the firm.
Pertamina, which is wholly owned by the Indonesian government, has revenues of $1 billion, and is the largest company in Indonesia. There was no formal RFP issued for the account.
Anne Glauber, SVP and director of the global issues communication group at Ruder Finn, will lead a New York-based account team of four account executives. She said the firm's main task would be to help the company spread its message beyond the region.
"We want to develop a better understanding of a number of changes Pertamina is making as a company for international audiences," said Glauber. She cited the company's intention to restructure itself as a limited liability company in the near future as one such change.
Glauber also said the firm will attempt to promote a "better understanding" of the company's place in the oil industry.