LOS ANGELES: Hi-tech PR agencies are finding themselves on the receiving end of a pitch, as Medialive International is sitting down with firms to preach the merits of its biggest hi-tech trade show, Comdex.
Comdex VP and GM Eric Faurot has already met with Text 100 and A&R Partners to talk about why they should recommend attending Comdex to their clients. Other meetings are being planned with Edelman, Ketchum, Access Communications and Burson-Marsteller.
"The agencies are very influential with a lot of their clients," said Faurot.
Hi-tech trade shows have seen better days, as many have been battered by lower attendance and the economic downturn. As the hi-tech industry slid, Comdex often became a whipping boy, with people complaining that the show lacked focus.
Medialive, formerly known as Key3Media, filed for bankruptcy earlier this year, and just reemerged as a private company with a new name. Faurot said these meetings are also to help educate agencies about the changes being made at both the company and at Comdex.
"It is not a consumer-facing event," he said. "This is a b-to-b IT event. There are a variety of perceptions, and we want to make sure people have the right perception of Comdex."
Initial response to these meetings has been positive. "Comdex has changed significantly," said Mark Hampton, GM of Text 100's San Francisco office. "People have preconceived ideas about Comdex, and I think it's a great idea to have them come talk to us directly."