DALLAS: Weber Shandwick will support Kinko's drive to attract corporate customers and consumers as the company's new agency of record.
Fleishman-Hillard and Burson-Marsteller were the closest competitors to WS, said Maggie Thill, Kinko's director of PR. The account had been with Edelman's since 2000.
WS will support Thill's two-person office, which handles external PR. WS' work will be contained mostly within the US, although Thill said the company sought a firm with global reach.
Kinko's 1,100 global locations make it the world's largest copy/ printing/business-services chain. While the privately held company wants to maintain and build its customer base of small businesses, neighborhood consumers, and business travelers, it's also focusing more attention on corporate clients.
"By our estimation, we do business with 370 of the Fortune 500," Thill explained.
Within the past year, Kinko's has pulled together 500 sales people to form its commercial solutions team targeting top corporate clients. Their pitches often focus on potential shipping and equipment cost savings, Thill said.