Online lender hires Weber Shandwick to gain awareness

Chicago: Online lending company Amerisave Mortgage has hired Weber Shandwick to help raise its profile with both potential business partners and the general public.

Chicago: Online lending company Amerisave Mortgage has hired Weber Shandwick to help raise its profile with both potential business partners and the general public.

The agency's financial services marketing practice in Chicago will oversee the account, along with its office in Atlanta, where Amerisave is based.

David Herpers, chief marketing officer at Amerisave, said he selected WS because "it had the best all-around expertise as it related to online financial services."

WS will handle media relations along with industry and community relations projects, said Jim Holland, a VP in the agency's financial services marketing group.

Herpers will be looking for WS to increase the year-old firm's visibility among realtors, homebuilders, financial planners, and others who are likely to refer borrowers to the website. "We're primarily going to use PR to help us build brand loyalty and brand awareness," Herpers said.

Amerisave plans to emphasize its technical capabilities, consumer-friendly website features, and pricing to distinguish itself from the competition. Amerisave ranks among the top 30 mortgage loan originators in the country.

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