Chicago: Edelman has become the PR agency for a major technology group in Chicago. While the assignment initially will be pro bono, Edelman executives are hoping the work provides the agency with credibility inside the Chicago technology community and leads to other assignments in that sector.
The Chicago Software Association (CSA) is a 10-year-old group with 450 member companies. Begun as a support mechanism for technology entrepreneurs, the association has grown to include major multinationals, such as Microsoft and IBM, that have operations in Illinois.
"CSA is moving into a very different arena now," said Candy Renwall, its executive director.
In addition to expanding its services and events to encompass the needs of larger member firms, CSA is adding an advocacy function for technology at the city, state and national government levels.
Edelman will assist in events and in publicizing success stories to help the association demonstrate the major role tech companies are playing in the Chicago and Illinois economies.
Christa Carroll, SVP in Edelman's business and technology marketing practice, said tech companies that have survived the recession want PR firms to do more than just get them media attention. "Clients want sales. It's not just clips for clips' sake anymore."