Applied ends Sun relationship after conflict develops

SAN FRANCISCO: After working together for just three months, Applied Communications has parted ways with Sun Microsystems because of a client conflict.

SAN FRANCISCO: After working together for just three months, Applied Communications has parted ways with Sun Microsystems because of a client conflict.

"A conflict sprang up with one of our other clients, and we acquiesced to the client, as we have a longer relationship with them," said Dan Enright, Applied's VP of marketing and business development. He declined to name the client, only to say that it was moving into a market sector that created the conflict.

Applied initially approached Sun about using its research practice to focus on competitive communications and intelligence. Andy Lark, Sun's VP of global communications and marketing, said he was happy with the work the firm had been doing, adding that one of Sun's other PR agencies should be able to pick up where Applied left off.

"This will allow us to develop strategies and programs that are ahead of what is happening in the market," Lark said when the relationship with Applied began.

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