PHILADELPHIA: The American College of Physicians (ACP), a 115,000-member organization for internists, has launched a patient awareness initiative dedicated to improving the health of minorities.
Dissemination of patient education videos and guidebooks, which were funded by unrestricted educational grants from AstraZeneca and Aventis, is the first component of a "larger effort to decrease racial disparities in healthcare," according to Allison Ewing, director of communications for ACP.
The videos educate Hispanics about diabetes, and blacks about breast, lung, and prostate cancer. They feature prominent Hispanic-Americans and blacks, such as Congressman Joe Baca, actors Edward James Olmos and Liz Torres, and motivational speaker Les Brown.
Materials are being provided for free to ACP members, whom the organization hopes will pass along the materials to minority patients. Videos are also being distributed directly to patients through community clinics as well as the Congress of National Black Churches, one of ACP's partner organizations on the awareness effort.
The companion guidebooks are shrink-wrapped with the videos, and can be accessed on the organization's website at doctorsforadults.com.
ACP's six-person internal communications team is handling all publicity for the initiative. Ewing noted that ethnic media outlets and black churches are being targeted as part of the department's strategy.