SAN FRANCISCO: In a bizarre summer trend, flash mobs have started to appear in cities across America - and earlier this month, a website was launched to facilitate them.
The stunts consist of dozens or even hundreds of participants gathering in public places for
10 minutes or less, and then dispersing without a trace.
The first flash mobs, started by a New Yorker known only as "Bill," were organized through e-mail chains and weblogs. They quickly sparked media coverage.
Since the beginning of the summer, mobs have appeared in San Francisco, Boston, Minneapolis, London, and Vienna.
Now, San Francisco-based web developer Rob Zazueta has launched Flocksmart.com, a website aimed at connecting mob organizers and participants. He said his site has netted up to 17,000 visitors in a day.
The mobs posted on Flocksmart thus far have been for fun or artistic purposes. Zazueta said he eschews the idea of making money off of the site, although he does acknowledge its commercial potential.
Zazueta told PRWeek via e-mail, "I play moral what-if games with myself about Nike offering me $100,000 to form a human Nike swoosh in Justin Herman plaza."