WASHINGTON: The Commerce Department is looking for a small agency that can develop a strategy to promote the US as a top tourism destination in an age of tightened borders and shifting diplomatic strategies.
The RFP, issued last Monday and active only until August 21, acknowledges the potential for mixed messages from a government simultaneously inviting foreigners to its shores while stepping up efforts elsewhere to restrict access. But it also suggests there are synergies to be found with the newly invigorated image-polishing diplomacy campaigns now taking place overseas.
The winning agency will have 10 weeks to identify ways to avoid those mixed messages and exploit those synergies, while tapping the resources of the private sector. The agency will also have to design a means for measurement. The contract is available only to small businesses, and is said to be worth between $30,000 and $50,000.