News Briefs

NEW YORK: Burson-Marsteller has hired Diana Shayon, founder, president and CEO of Philadelphia-based global comms strategy firm HRN, to broaden the firm's offerings in corporate reputation and change communications. She will join as MD in the firm's US corporate/financial practice, along with her staff members Kevin Bennett, director, and Kristin Rogers, manager.

SAN FRANCISCO: Singer Associates has landed three new clients - ChevronTexaco, Auberge Resorts, and Quail Street Properties. Singer will focus on community and government relations in California's Central Valley for ChevronTexaco. For Auberge, the firm will help with several developments the company is currently planning. And for development company Quail Street Properties, Singer will help with an annexation and development project in Palm Springs, CA.

CHICAGO: The American Lamb Board selected Golin/Harris as its PR partner to promote the benefits of lamb to consumers, retailers, and food-service professionals. The board is a recently formed commodity group based in Denver.

SAN MATEO, CA: Biz360 is introducing Market360 Workgroup, its automated media analysis application priced for small and midsize organizations.

NEW YORK: Frederick's of Hollywood selected Lisa Lori Communications to handle PR activities for the nationwide launch of Frederick's, the company's first ever fragrance introduction, set for November 2003. Activities will include a celebratory launch event for beauty editors and industry VIPs, as well as media outreach to beauty and business media. In addition, David Bowen has joined the firm as managing director of the newly created lifestyle-marketing group.

CHANDLER, AZ: Magfusion has selected Brodeur Worldwide as its AOR. Brodeur will develop ongoing strategic communications programs for the company, which develops micro-electromechanical systems that improve performance, decrease power consumption, and reduce the complexity of wireless devices, test equipment, telecoms equipment, and other devices.

SAN FRANCISCO: Blanc & Otus has signed SupportSoft and PKware for a host of PR services. SupportSoft offers service and support automation software for corporate enterprises and broadband service providers. PKware is the inventor of the ZIP data-compression standard. The company also provides secure data transfer and storage technology.

SALT LAKE CITY: STSN, which provides wired and wireless high-speed web access and other IT services for hotels, has selected A&R Partners to develop PR strategies to drive business and generate buyer interest. This client win follows on two other recent wins: Extreme Networks and photonics firm Coherent.

FAIRFAX, VA: Mythic Entertainment, developer of video games such as Dark Age of Camelot, selected video game-specialist agency Kohnke Communications for PR services. Kohnke will help Mythic manage its corporate communications, as well as promote new games.

PHILADELPHIA: Steve Albertini has been appointed GM of Tierney Communications' PR division, where he will lead day-to-day operations and business-development opportunities. He will report to Mary Stengel Austen, president of Tierney.

WASHINGTON: Strauss Radio Strategies has signed a first-of-its-kind deal with XM Satellite Radio to distribute ANRs to XM's 700,000-plus US subscribers. XM, also based in Washington, is the nation's leading provider of satellite radio.

CORRECTION: In the August 11 issue of PRWeek, the article on agency and hi-tech client relationships should have noted that Voce Communications' client is Network Appliance, not Network Associates. PRWeek regrets the error.

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