SAN FRANCISCO: Bob Winslow has joined Text 100 as its North American regional director, a position that has been open since Aedhmar Hynes was named CEO three years ago.
One of Winslow's first duties was to consolidate Text 100's Silicon Valley office into its San Francisco office. All seven people from Silicon Valley joined the 45 in San Francisco.
"Both offices collaborated and shared clients, so the consolidation is a more efficient way for us to work," he said.
Winslow will oversee Text 100's five North American offices, as well as new-business development, client management, staff, and financial operations.
While Winslow doesn't have direct PR firm experience, he has served as an executive at tech companies including Notara and Mandrakesoft, where he was "challenged with communicating our message to customers, analysts, and the media," he said. "I also was involved with hiring PR agencies.
"As an executive who built and ran businesses that required clear communications, I appreciate the role a company like Text 100 plays," he added.