SAN JOSE, CA: Data-protection company Quantum has chosen Shift Communications as its AOR in an effort to help the market better understand where the company has been and where it is going.
"We've gone through a fair amount of changes," explained Brad Cohen, director of corporate communications. "We've increased our focus on promoting our leadership in data protection. We brought on a new CEO, [former Microsoft president Rick Belluzzo]. There are a lot of exciting things happening. And our job, along with Shift, is to make sure
external audiences understand what we have done, what we are doing in the future, and what we are doing now to meet customers' needs."
Shift principal Todd Defren said his firm will help with corporate communications, as well as communications for Quantum's DLTtape group. PR efforts will include media relations, strategic consulting, and executive positioning.
"The data storage-and-protection space is big, and it's getting bigger," said Defren. "This company delivers the best strategy in America. But from an innovation standpoint, they've kept their heads down because of all the changes they've gone through. But now they're ready to start telling their story to the business and technology communities."