BOSTON: Brodeur Worldwide has added Taipei-based firm Access PR to its Asia-Pacific network. Access will be Brodeur's exclusive partner for the Taiwan market. Brodeur's Asia-Pacific network includes agencies in Australia, China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, and Thailand.
SAN DIEGO: Gable-Cook-Schmid Public Relations, Meneses Research & Associates, and Xpectrum Marketing Group have launched The Hispanic Marketing Consortium, a new alliance to provide clients with the full range of market research, PR, and advertising services to effectively penetrate the growing Latino markets in the US and abroad.
SAN JOSE, CA: Launch Public Relations has opened its doors, offering media training and material-development services to its clientele, which currently include Expression Center for New Media and North Plains System Corp. The company was founded by Jason Taylor and Sheri Seybold, both of whom have worked at Blanc & Otus.
NEW YORK: PR Newswire has promoted David Armon, former president of the Americas, to the newly created position of COO. The United Business Media-owned entity has also made EVP of global markets John Williams its new EVP of Asia markets, which is also a newly created post.
SAN FRANCISCO: Schwartz Communications' Bay Area office has signed three new clients for media relations, analyst relations, and corporate branding. AppDancer Networks provides multifaceted network-application monitoring and analysis tools. Movaris develops software that helps companies comply with the Sarbanes-Oxley Act. Newgistics provides services for returns management in the retail industry.
NEW YORK: Amy McCarthy, formerly of Chandler Chicco Agency (CCA), has joined Ketchum's healthcare practice as SVP/group manager. Before joining CCA, McCarthy worked in Burson-Marsteller's consumer marketing practice for 10 years.
PALO ALTO, CA: Enterprise software firm Metreo has selected A&R Partners as its AOR. Metreo develops software that enables companies to evaluate customer sales requests and recommend profitable responses.
McLEAN, VA: NFR Security and Surety have selected Merritt Group PR to provide market-positioning, communications-strategy analyst relations, and media outreach. NFR Security develops products to help detect, manage, and prevent attacks to companies' IT infrastructure. Surety provides data-integrity services that generate evidence of electronic records, and when they were created.
SAN JOSE, CA: 2Wire has selected Lewis PR to run its international media and analyst relations. Lewis will promote 2Wire's DSL home gateway technology to major telecommunications companies across the US and Europe. 2Wire is the first client win for Lewis' new San Francisco office.
BOSTON: Jesse Ciccone has joined Financial Dynamics, where he will focus on the life-sciences and technology sectors as VP. Most recently, Ciccone served as VP in FitzGerald Communications' life-sciences practice.
KENWOOD, CA: Kunde Estate Winery & Vineyards has retained Paige Poulos Communications, a wine communications firm, for PR and strategic marketing services. Paige Poulos will work with Kunde to enhance its brand, as well as with marketing efforts for the winery's 100th anniversary next year.
RICHMOND, VA: Carter Ryley Thomas (CRT) has added A. Smith Bowman Distillery to its consumer-behavior practice area. CRT will promote Virginia Gentleman 90 Proof Small Batch Bourbon, recently named the Best American Whiskey by the 2003 San Francisco World Spirits Competition.