ATLANTA: Turner Classic Movies (TCM) has named Justin Pettigrew VP for PR.
A former SAE at Hill & Knowlton and a publicist at The Weather Channel, Pettigrew was promoted from director of PR for TCM. The 24-hour cable channel shows films from the 1920s to the 1980s, commercial-free and uninterrupted, from the combined Time Warner and Turner collections.
Pettigrew will report to Shirley Powell, SVP for corporate communications for Turner Broadcasting System. He replaced Jennifer Freeland, who left the company to move to the West Coast.
Pettigrew lists future challenges as "targeting younger-reaching media outlets to make these movies appealing to a younger audience, expanding our electronic coverage off-channel, [and] trying to keep us top-of-mind with the press."
His responsibilities include trade and consumer media outreach, talent relations, and managing employees in LA, New York, and Atlanta. In his former post, he backed up the VP and managed trade relationships and stories.