Figure ventures to bring 'reality' into fashion pub world

NEW YORK: It may be all about clothes, relationships, health, and beauty, but don't look for rail-thin models or any other fantastic figments common to lifestyle magazines in Figure, a new glossy publication now on sale at a few popular retail chains.

NEW YORK: It may be all about clothes, relationships, health, and beauty, but don't look for rail-thin models or any other fantastic figments common to lifestyle magazines in Figure, a new glossy publication now on sale at a few popular retail chains.

"Aspirational," said Figure co-publisher Geri Brin, "that's the most pretentious thing I

can think of. No magazine can make somebody something they're not."

Realism is the order of the day in the magazine, which is being sold in the Lane Bryant, Catherines, and Fashion Bug stores. These brands comprise the Charming Shoppes stable of 2,250 affordable clothing stores.

Figure, which has a rate base of 300,000, is designed to tap into the interests of plus-size women - or as the title's marketing material has it, "the vast majority of American women who don't wear size 6."

Its mission is to eschew fads and offer practical advice.

"We're not a fashion magazine," Brin said. "It's not about clothes. It's about the attitude of real women."

Still, the first issue has plenty of clothes, all from Charming Shoppes brands. Brin, however, said that except for the fashion section, other features are open to outside vendors, as long as their products fit the sensibility.

"I am not interested in dreams," Brin said. "I'm interested in reality."

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