Camera blends digital and disposable

SAN FRANCISCO: The first disposable digital camera is creating a picture-perfect opportunity to appeal to consumers who are reluctant to buy a new camera, and those already comfortable with digital technology.

SAN FRANCISCO: The first disposable digital camera is creating a picture-perfect opportunity to appeal to consumers who are reluctant to buy a new camera, and those already comfortable with digital technology.

"There is a huge demand for digital cameras and disposable cameras," said Wynne Ahern, principal at Communication Strategies, the AOR for Pure Digital Technologies (PDT), the company that developed the new camera. "This is a union of the two fastest-growing camera segments in the market."

Ahern said the camera, which sells for around $10.99, is a great way to introduce people to

digital technology, and the company's messaging will reflect that. She also plans to target consumers who already have digital cameras, but might be hesitant to take them on vacations or trips where they could be lost or damaged. The disposable camera would be an ideal complement, she explained.

Such ideas have already caught the attention of several media outlets including: USA Today, Time magazine, The New York Times, The Wall Street Journal, the San Jose Mercury News, and the San Francisco Chronicle.

The cameras are branded by the retail stores selling them, including Ritz Camera and Walgreens. Consumers get print pictures back, as well as a CD with the photographs and software that allows people to add captions or create greeting cards.

The first version of the camera has a delete button, but does not have an LCD screen, a common feature on digital cameras. Future versions will offer an LCD screen.

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