Ogilvy's Seltzer lands at Ruder Finn

NEW YORK: Former Ogilvy PR CEO Bob Seltzer has been named leader of the marketing practice at Ruder Finn.

NEW YORK: Former Ogilvy PR CEO Bob Seltzer has been named leader of the marketing practice at Ruder Finn.

The former Ogilvy chief and industry veteran left the top post at the WPP-owned agency in August 2002. In a press release, New York-based Ruder Finn said it expects Seltzer "will help the agency increase its market share among major brands through strategic marketing initiatives in consumer, consumer health, and the overall business-to-business arena." Seltzer was CEO of Ogilvy for more than five years. Prior to that he headed Porter Novelli's NY office, and founded the firm's healthcare practice.

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