BOTHELL, WA: Tamara Otto has joined Brooks Sports as corporate communications manager. Before joining Brooks, Otto was an account supervisor in Edelman's Seattle office.
Otto replaces Jacqueline Hennessey, who left the company to spend time with family on the East Coast, said Otto.
"Effective PR can communicate a brand's strengths, so consumers feel more confident about their equipment purchases," said Otto. "At Brooks, our business is driven by solid product. We've failed if we can't outfit our customers in high-performance footwear, apparel, and accessories that help them run happy. As such, PR must first focus on communicating our product lines, with brand initiatives supporting our outreach along the way."