NEW YORK: As the world observes the second anniversary of the terrorist attacks that devastated lower Manhattan, the information campaign tasked with educating the public on the rebuilding of the area continues.
The main thrusts of the campaign, spearheaded by Edelman, have been the website www.lowermanhattan.info and an outreach program, both of which earned good grades from a high-ranking city official.
"We're quite proud of the effort," said Daniel Doctoroff, deputy mayor for economic development and rebuilding. "People were really clamoring for one source of information about lower Manhattan, and we think lowermanhattan.info - both the web version and the newsletters and the outreach - has really filled the void. We get that almost uniformly from a qualitative perspective, but almost quantitatively. It's used extraordinarily heavily."
In the past six months, Doctoroff said, the site has published 225 original stories, and received 15 million page views. Moreover, the effort's newsletter boasts a circulation of 225,000, and countless more are touched by the grassroots outreach, which includes palm cards, posters, and advertising.
The Lower Manhattan Development Corporation is now funding the campaign for a
second year. It was at first paid for by the Federal Emergency Management Agency.
Edelman's Justin Blake, an SVP in the corporate affairs division, said much of the
success had to do with the strong and clear vision of the mayor's office.
"It's been pretty steady in terms of the direction in which it's been going," Blake said. "One of the nice things about the campaign is how much people believe in its mission, the importance of communicating information to people who need it on these issues."