BOOK REVIEW: Real answers for handling real crises

Being prepared for a crisis is no longer just a Boy Scout motto. After the debacles at Enron, Arthur Andersen, and others, being unprepared to communicate facts in the event of a crisis is inexcusable.

Being prepared for a crisis is no longer just a Boy Scout motto. After the debacles at Enron, Arthur Andersen, and others, being unprepared to communicate facts in the event of a crisis is inexcusable.

Steve Wilson, a former USA Today reporter, has written a logical step-by-step guide to creating crisis PR plans, repairing and maintaining reputations, and building a community relationship to rely on in bad times. With a generous amount of real-world anecdotes, the book provides ethical and rational ideas for crisis preparation. The section on dealing with the media and training spokespeople is especially valuable. Wilson's experience as a reporter and media trainer offers readers an objective view of how crises take on a life of their own and how differing media outlets sometimes react. Much of the text is common sense, but as Wilson confirms, too many CEOs without crisis plans still take an "it won't happen to us" attitude. Think Martha Stewart. ----- Title Real People, Real Crises: An Inside Look at Corporate Crisis Communications Author Steve Wilson Publisher Oakhill Press, 165 pages Reviewed by Vince McMorrow, APR for RMD Advertising

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