BOOK REVIEW: '1001 Ways' proves infinitely helpful

There are many resources available to help publicists improve their book-marketing skills, but none can hold a candle to 1001 Ways. At over 700 pages, it covers virtually every aspect of promoting reviews, media placements, author interviews, and increasing book sales.

There are many resources available to help publicists improve their book-marketing skills, but none can hold a candle to 1001 Ways. At over 700 pages, it covers virtually every aspect of promoting reviews, media placements, author interviews, and increasing book sales.

Dispersed throughout every page are brief statements from Kremer's interviews with best-selling authors, publishing firms, chain stores, television and radio producers, and libraries. He also includes names, phone numbers, and e-mail addresses of useful contacts in the book-marketing industry. As a book publicist, my copy has over 200 Post-It notes marking the concepts I plan on implementing. The tips I've used so far have resulted in a new book going from number 1,695,000 on Amazon.com to being in the top 100. The book's publishing house has also seen a rise in sales in retail bookstores, and is now making calls to distribution outlets for additional copies. Title 1001 Ways to Market Your Books: For Authors and Publishers Author John Kremer Publisher Open Horizons, 704 pages Reviewed by Imal Wagner, PR president of Phoenix Publishing

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