NEWTOWN SQUARE, PA: Anne McCarthy has joined SAP as SVP of global communications, the number-two communications post at the business software company.
Globally, McCarthy will oversee product publicity, analyst relations, and customer communications. She will report to Herbert Heitmann, head of global communications.
Domestically, McCarthy will oversee all aspects of communications in North America, reporting to SAP America CEO Bill McDermott.
"We have an opportunity in the software environment to make the case of how companies can see ROI faster, and how this is a productivity tool," said McCarthy. "There are a lot of misunderstandings and misconceptions. We really need to educate the key stakeholders."
Prior to joining SAP, McCarthy was VP of employee and management communications at DuPont. McCarthy has also held communications positions at IBM and Sara Lee.