PR PLAY OF THE WEEK: The media hangs on Lynch's every word

ELIZABETH, WV: She had a dramatic rescue that captured America's heart, a heroine's homecoming, and a vicious bidding war for her story. Now, POW-turned-millionaire Jessica Lynch is making some savvy media decisions as she begins to talk to the press to promote her book, I Am A Soldier Too: The Jessica Lynch Story.

ELIZABETH, WV: She had a dramatic rescue that captured America's heart, a heroine's homecoming, and a vicious bidding war for her story. Now, POW-turned-millionaire Jessica Lynch is making some savvy media decisions as she begins to talk to the press to promote her book, I Am A Soldier Too: The Jessica Lynch Story.

According to the AP, the 21-year-old soldier split her million-dollar book deal with author and former New York Times reporter Rick Bragg. She has also publicly stated that she does not recall much of what happened during her imprisonment in a Nasiriyah, Iraq hospital. Judging from the media interest the book has garnered thus far, however, there is no indication that either caveat will prevent Lynch's book launch from rivaling the level of frenzy that surrounded Hillary Clinton when her Living History was released. Announcements made last week revealed that Lynch has granted her first TV interview to ABC's Diane Sawyer on a Primetime special to be broadcast on Veteran's Day. Her first live interview will take place the next day on Today with Katie Couric, followed by appearances on The Late Show with David Letterman and Larry King Live. Interestingly, Lynch has never discussed with the media what happened while she was in Iraq. In fact, some accounts say that she hasn't even told some members of her family. Many are skeptical that the book will actually disclose the details that most readers expect, and focus on events leading up to Lynch's enlistment in the Army. Much like Clinton's book, which many had hoped would contain more detailed passages about her husband's infamous infidelity, this book could prove to be a letdown for people expecting an insider's scoop on the POW's capture and rescue. Regardless, for securing appearances on the most prominent media outlets by leaving them all in suspense, Lynch and her PR advisors are worthy of our PR Play of the Week.

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