WASHINGTON: The Dewey Square Group (DSG) is expanding into Europe via a merger with London-based Morgan Allen Moore (MAM). DSG, a midsize independent shop with offices in Washington, DC, Boston, Sacramento, and Tampa, is celebrating its 10th anniversary this year. It is well known for applying campaign-style tactics to public-policy debates, as well as its ties to the Democratic party. One of its partners, Catherine "Kikki" McLean, is a former communications director for Al Gore.
The two public affairs shops have been working together on an informal basis for a number of years. Executives with DSG said they decided to formalize the relationship because of the need for public affairs groups to have international capabilities.
MAM, founded in 1997, is a public affairs and media management group with offices located in London, Cardiff, Tunbridge Wells, and Brussels.
Both firms will continue to operate under their own names.