Retired Gen. Wesley Clark's Presidential candidacy came after much deliberation. The move did capture the media's attention, even upstaging Sen. John Edwards' (D-NC) relaunch, but reporting on it was mixed. Most felt his military career was an asset, but there were doubts about his political inexperience and his effort's late start. Regardless, consensus held that Clark would shake up the competition for the Democratic nomination.Most frequent messages: 1. Clark's military experience and national security leadership is his chief asset 2. He has no experience with electoral politics, domestic issues 3. Clark's campaign is off to a late start 4. Clark's antiwar stance will take votes away from Howard Dean 5. Clark's entrance overshadows the candidacy reannouncement of Sen. John Edwards Based on 41 US newspaper and TV stories appearing September 16-17, 2003. Evaluation and analysis by CARMA International.